But are voters really voting against their self-interest when they vote for candidates who share their values? Loyalty, respect for authority and some degree of sanctification create a more binding social order that places some limits on individualism and egoism. As marriage rates plummet, and globalization and rising diversity erodes the sense of common heritage within each nation, a lot of voters in many western nations find themselves hungering for conservative moral cuisine.
....The left typically thinks of equality as being central to fairness, and leftists are extremely sensitive about gross inequalities of outcome – particularly when they correspond along racial or ethnic lines. But the broader meaning of fairness is really proportionality – are people getting rewarded in proportion to the work they put into a common project? Equality of outcomes is only seen as fair by most people in the special case in which everyone has made equal contributions. The conservative media (such as the Daily Mail, or Fox News in the US) is much more sensitive to the presence of slackers and benefit cheats. They are very effective at stirring up outrage at the government for condoning cheating.
In sum, the left has a tendency to place caring for the weak, sick and vulnerable above all other moral concerns. It is admirable and necessary that some political party stands up for victims of injustice, racism or bad luck. But in focusing so much on the needy, the left often fails to address – and sometimes violates – other moral needs, hopes and concerns. When working-class people vote conservative, as most do in the US, they are not voting against their self-interest; they are voting for their moral interest. They are voting for the party that serves to them a more satisfying moral cuisine. The left in the UK and USA should think hard about their recipe for success in the 21st century.
Our previous discussion on this topic here (read the comments). More on this tomorrow, with another view.